Big data has been very useful in marketing. Brands spend $57 billion a year on big data solutions. There are countless ways to use big data in marketing. One approach that few people are aware of is the benefit of using it for video marketing. A couple years ago, we talked about the ways big […]

The United States online gaming industry is nearly six years old. Former Nevada governor Brian Sandoval passed the first online gaming bill in February 2013. Many experts hoped that the market would grow faster and help rejuvenate the ailing casino industry. Unfortunately, online gaming sites are struggling to gain traction in states that have liberalized […]

Big data is transforming every organization on the planet. However, companies that manage software licenses to address their needs are most affected by advances in big data. Why Big Data Gives an Edge to Companies Managing Software Licenses How many software licenses does your organization have? What value do they bring? Big data algorithms will […]

Making sense of all the noise is difficult in the era of data. Businesses have invested billions to hire data scientists, and data has already changed various fields involving retail and healthcare. On the other hand, Kaggle’s survey found out that many data scientists feel the lack of explaining data science to others as one […]

Big data is helping tackle some of the biggest challenges brands face in 2019. Some of the biggest mistakes they have ever made could have been avoided if they were better informed. Big data gives them clearer insights into their challenges and helps them address them. One example of a ways brands can use big […]

Big data is changing the future of the construction industry in the United States. Many industry experts and data scientists have talked about some of the ways that big data has changed the industry. Rachel Berger has said that big data has played a role in everything from improving CAD designs to streamlining invoicing. However, […]

A number of our contributors have discussed the role of big data in digital marketing. They have mostly focused on the benefits of using big data to bolster search engine rankings and squeeze a higher ROI out of social media marketing campaigns. However, there are other applications of big data in marketing as well. Email […]

A few years ago, I spoke with an older gentleman that had worked as a business consultant for decades. He had expressed a lot of skepticism about the impact of analytics on the business field. In more recent years, it has become clear that big data is changing the nature of business development in profound […]

Predictive analytics is changing digital marketing and website management. In previous posts, we have discussed the benefits of using predictive analytics to identify the types of customers that are most likely to convert and increase the value of your lead generation strategy. However, there are also a lot of reasons that you can use predictive […]

Entrepreneurs and small business owners are always looking to get more done with less time. With so many tasks to complete, many business owners quickly feel like there aren’t enough hours in the day. Fortunately, two emerging trends, big data and automation, can reduce the amount of time required to do important work tasks. While many […]