According to a UN study, 55% of the total world population is living in cities and by the year 2050, this figure could rise to a whopping 68%. The modern world is increasingly urbanized and megacities are rising faster than ever before, especially in Asian and African countries. The report highlighted that, at the present […]

Predictive analytics is the foundation of modern marketing. Companies rely on predictive analytics to: Get a better understanding of customer behavior based on past data that has been collected Use existing data sets to identify future trends that will influence the future of your business Evaluate previous data repositories to identify threats and take corrective […]

Bio Mark Grundland is working with Vanguard Strategy and Pfizer to analyze big data sets of patient treatment histories in order to construct a predictive model of market opportunities for drug repurposing. Previously, at Skimlinks, he investigated the contextual and behavioral factors that signal purchase intent, distinguishing people who are just browsing online from those […]

Big data is being incorporated in many aspects of email marketing. It has made it surprisingly easy for organizations to track the performance of email marketing campaigns in fascinating ways. How Big Data Changes Email Tracking No matter what your role is, if you work in the technology sector, you likely spend a large portion […]

Data analytics has helped SMEs optimize their business models in countless ways. One of the biggest ways that big data is helping them is by making it easier for them to monitor email communications. Data Analytics Paves the Way for More Effective Email Monitoring Big data is changing the nature of digital communications in ways […]

Cloud technology is starting to have a major impact on the communications sector. Klaris Chua, a cloud communications expert, wrote a detailed overview of the trends in cloud communications in Martech Advisor. Most of her discussions focused on the implications of cloud solutions for email and interconnected apps. However, there is a growing demand for […]

Big data is frequently used to enhance social media marketing campaigns. However, data analytics can be just as important for customer retention. Social media has been central to customer service strategies for the past few years. However, some brands are taking a shot in the dark with it. They have found that more effective data […]

Almost everyone has heard of Brexit, even if they aren’t directly feeling the change. The term has made news around the world almost immediately upon conception and hasn’t stopped circulating. For those not in the know, Brexit started as the 2016 vote for the United Kingdom to leave the European Union for a whole host […]

Big data is playing a monumental role in economic development in 2019. It is being used in every industry from healthcare delivery to insurance modeling to political science. According to economic analysts, the market size for big data is currently estimated to be $203 billion. Unfortunately, there is a growing shortage of data scientists. As […]

As technology progresses, more companies are producing huge amounts of data as a by-product of their day-to-day operations. While I’m not one to claim that “most businesses are practically drowning” in a sea of data, it’s fair to say that companies wanting a long future had better start taking Big Data seriously. To put this […]